The Art of Creative Thinking and Innovation
This hands-on workshop has been designed to enrich your journey in developing your creative mind, enabling you to develop more effective lifestyle strategies, business ideas or social enterprise. In essence, the Creative Thinking process is iterative, flexible and focused on collaboration between designers and users, with an emphasis on bringing ideas to life based on how real users think, feel and behave.
Value Propositions. Where People and Planet Matter
So, now you have a great idea, innovative, creative, responding to real customer needs. How will you turn it into a product or service that customers would choose over any other alternatives? This is where the value proposition comes in.
The path from an idea to a successful product or service is fraught with challenges and pitfalls.
How to frame benefits and credible reasons to believe?
How to recognise the key product or service features to prioritise?
What role pricing has and how to approach ‘packaging’ your offering?
In this session, we will cover such considerations and reflections to help your journey from idea to commercial success.
Tell us about your interests!
Accelerator for Innovation
We invite you to roll up your sleeves for this engaging 3 hour workshop exploring: Why creativity is at the heart of success, Design Thinking for Innovation and The future of value proposition, where the people and planet matter.
Join us for ‘Accelerator for Innovation’ – a three-hour workshop featuring bestselling authors, creative professionals and leading innovators, delivered live online by an international team of creative minds and guest speakers from London, UK.
In today’s global innovation-driven economy, understanding how to generate new ideas and implement them is vital for survival. We help you to learn how to overcome personal and organisational challenges using proven techniques and expert knowledge.
Achieve more and make more of an impact!
Rod Judkins is an accomplished artist and bestselling author who lectures at Central St Martin’s in London. He trained at The Royal College of Art and has exhibited at the Tate Britain, National Portrait Gallery and The Royal Academy. His bestselling books include The Art of Creative Thinking and Change Your Mind: 57 Ways to Unlock Your Creative Self. He has lectured on the subject of creativity to universities and businesses around the world and works as a creative consultant for numerous private companies and global brands including Apple, Google, Bombay Sapphire and Samsung. He has also recently delivered training workshops for The Guardian masterclass series and Dubai Television.
Alvaro Bravo-Cole is a leading creative professional specialising in sustainable and innovative design in the context of well-being and social enterprise. He lectures and works in the UK, Canada, America, Spain, Mexico, Brazil and his native country of Chile where he has trained individuals and businesses and worked with communities to overcome internal and external challenges and improve operational practices. His work spans from helping aboriginal communities in South America to coaching and mentoring youth classes here in the UK to foster creativity in young people. He was recently awarded a place on the Central Saint Martin’s/Birkbeck (University of London) MBA which is the first MBA globally to combine Design and Business thinking as tools to address global challenges. He holds an MA from the world class design school at Central Saint Martin’s and is a lecturer in creativity, sustainability and entrepreneurship.
Dr. Julia Goga-Cooke
Julia is an academic, journalist, design thinker and entrepreneur. She leads the Academy of Design Thinking, helping organisations create innovation skills and capabilities, and adopt a design led culture.
Her career started in academia, with a Ph.D in Linguistics. She then began working for the BBC for 16 years as a broadcaster, producer, editor and senior leader. After a gap year of study in Design Thinking Innovation and Entrepreneurship, she co-founded and managed the Future of Work Research Consortium, and founded the Academy of Design Thinking. On top of this Julia teaches Design Thinking and Foresight & Strategy at Loughborough University London and Design Thinking Accelerator at Central Saint Martins, University of Arts. She lives in London.
Marta De la Figuera
Marta is a strong believer that design and innovation have a lot to contribute to a more sustainable future and can change the way we make/do things. Curious and optimistic by nature, she is a designer, thinker and do-er.
After graduating from the University of Exeter she’s been working with different companies in the tech world helping them to open and reach new markets with a strong focus in Spain and France. She is passionate about the power of ideas and working inter-disciplinarily to address the systemic challenges we are all facing in the world today.
Ben is a Product Marketing and Innovation Director with a record of customer growth in a range of Consumer (D2C and Retail) and SME industries.
His experience blends digital and physical product and service development with a focus on customer insight, value proposition, brand, online and offline customer experience.
Ben has helped brands such as Eurostar, Avis, Zipcar, Homeserve, EE and Carphone Warehouse, to respond to the new customer demands from merging digital and physical customer experience and evolve how they package products, service and subscription portfolios to drive customer acquisition, satisfaction, trade up and loyalty.
Creative entrepreneur by training and art director by determination.
Paulo is an IPP Publicist with a major in creativity. He initially started out as a creative writer and turned to design and art direction, exploring design and advertising agencies such as Porta diseño, Puerto, Mccann Erickson, Wunderman, Doblegiro, MTM. He has worked with global brands in the UK and Canada in the areas of design, advertising, motion graphic, video and web. He has a wealth of experience in creativity, working on complex projects to develop design concepts into reality.
Leadership and Innovation Team
Organisational Change and Culture Design Specialist
Uzma spent over 20 years facilitating the design and delivery of transformational change with diverse public and private sector teams, across MENA, Asia Pacific Countries, Azerbaijan, Africa and the UK, including over a decade in international roles at BP.
She now uses emerging research and proprietary toolkit to help leaders to generate long-term business value from digital transformations and culture change.
She also designs and delivers masterclasses for corporate executive education and lectures part-time in International Leadership Development, Organisation Development and Culture Change, Working across Cultures and Emotional & Cultural Intelligence, at Brighton Business School.
Uzma loves cooking, travelling and watching documentaries and travel vlogs.
Agile and Project Leadership Coach
David has been a pioneer in change leadership, strategic business change, portfolio, programme and project delivery in the UK, across private and public sectors.
He is a High Risk OGC/MPA Review Team Leader, trusted to assure the largest and most complex change programmes in UK government.
He is a Lead Assessor for the Association for Project Managements (APM) professional accreditations, is a Chartered Project Professional, Scaled Agile Consultant (SPC5) and a long-standing member of the APM People SIG.
David enjoys time with his family, travel, dining out and golf.
Proactivity & Foresight Specialist
David is a Change specialist with experience across many industries, including banking, financial services, social housing and various areas in UK central government and several Not-for-Profits.
David has provided internal consultancy to a range of Director-Generals, CPOs, CFOs, CDIOs and Directors in the UK Civil Service, many of whom alternated between roles in large well-known private sector corporates and ‘putting back in’ through central government roles.
Ricardo Arias Fuentes
Strategic Partner and Digital Marketing Specialist
Ricardo is passionate about business communication. He is a professional publicist specialised in the production of videos that help to better communicate the solutions offered by companies. He has also developed an exclusive offer of commercial voices for different uses and brands.
Ricardo has collaborated in audiovisual projects for Latam, Nexsys, Grupo Editorial SM, Quaker, ProntoMatic, Aela Energía, Beat, Volkswagen, among others. Based in Santiago de Chile, he is the marketing director at ArbelChile and he’s also the commercial manager of a technical training agency. In 2018, he was part of the creative team that won the contract for Chile to host the Apimondia 2023 world beekeeping congress.
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